We all know testimonials are a good thing to collect from your clients. It’s also vitally important to learn how to use testimonials in your marketing.

In case you are completely new to business, a testimonial is something your client has written about your product or service you provided to them. It is usually words of praise from someone who has had experience with your business.

A written testimonial is usually easier to get. A lot of people can be uncomfortable in front of a camera. If you can get video testimonials though, they are more powerful when used.

Important Elements of a Testimonial

The important elements of a testimonial include:

  • praise from your client
  • a photo if you can get one
  • their name
  • the business they come from

If you are a business that sells to consumers, they wouldn’t have a business name to use.

Testimonials are more believable if you have the elements included above.

As an example, here’s a written testimonial from one of my clients I have used on my website.

How To Use a Testimonial In Your Marketing

Testimonials can be used in several places to help build trust with prospective clients and help them relate to your product or service.

Some examples are:

  • On a testimonial page of your website
  • Incorporate a testimonial on your sale page for a product or service related to the testimonial
  • On your order forms
  • On the home page of your website
  • In your social media content

How Do You Get Clients to Give You a Testimonial?

The best way to get testimonials from your clients is to automate it via an email campaign following purchase of your product or service.

If you are hosting an event, it’s good to have someone on your team to ask for testimonial straight after the event. See if they mind you recording a video of them speaking it.

You can also ask for one face to face or over the phone after a client has had a successful interaction with your business.

How Do You Get a Client to Write a Good Testimonial?

If you just ask a client for a testimonial they can get stuck with writers block and not know where to start. It’s a good idea to give them some prompters so they know the format you need for your testimonial. It also helps them to figure out what to say or write.

Grab a copy of my Testimonial Writing Tips below and go implement testimonials in your business today.