For those of you who aren’t aware, a testimonial is something your client has written about your product or service you provided to them. It is usually words of praise from someone who has had experience with your business.
It can come in a couple of different formats – written or video.
A written one is usually easier to get. A lot of people can be uncomfortable in front of a camera. If you can get video testimonials though, they are more powerful when used.
The written version usually includes:
- the praise from your client
- a photo if you can get one
- their name
- the business they come from.
If you are a business that sells to consumers, they wouldn’t have a business name to use.
As an example, here’s a written testimonial from one of my clients I have used on my website.
How Should You Use A Testimonial In Your Business?
Testimonials can be used in several places to help build trust with prospective clients and help them relate to your product or service.
Some examples are:
- On a testimonial page of your website
- Incorporate a testimonial on your sales page for a product or service related to the testimonial
- On your order forms
- On your home page of your website
How Do You Get Clients To Give You A Testimonial?
The best way to get testimonials from your clients is to automate it via an email campaign following purchase of your product or service.
If you are hosting an event, it’s good to have someone on your team ask for testimonials straight after the event. See if they mind you recording a video of them speaking it.
You can also ask for one face to face or over the phone after a client has had a successful interaction with your business.
How Do You Get A Client To Write A Good Testimonial?
If you just ask a client for a testimonial they can get stuck with writers block and not know where to start. It’s a good idea to give them some prompters so they know the format you need for your testimonial. It also helps them to figure out what to say or write.
Grab a copy of my Testimonial Writing Tips below and go implement testimonials in your business today.